The Brief
Nimble Babies are inspired by parents' messy moments, making safe and powerful cleaning solutions that are better for the planet and the children who will grow up and inherit it.
The brand has been on an exciting journey since founder o0p vc-, expanding internationally as well as securing shelf space in leading high street retailers Boots, Tesco and Sainsbury’s.
The Approach
We built a brand community of parents to help communicate the benefits of the Nimble range of products in a way that feels authentic and relatable to our audience.
Our community has been asked to express their, and their family's, creativity and character in content collaborations that showcase the Nimble range everyday in the home.
The Outcome
The monthly outreach to influencers and creators lead to over 40 collaborations and over 500k views.