The brand
Wild Thingz are tackling the shocking ingredients big confectionary brands put in their sweets. Their treats are all natural, with no nasties. That means no palm oil, no talcum powder, no gelatine and half the sugar.
But, that doesn’t mean no fun. Communicating with a punk spirit to parents who want a guilt-free snack for their little ones.
The approach
We are bringing our end consumer to the front of our socials, our Wild Kidz. Playing the role of our executive team, they embody the energy of the brand.
That is paired with provocative content that directly calls out nasty ingredients - pairing playfulness with purpose.