The Brief

Spanish beauty brand Secretos del Agua have appointed us to lead creative and strategy across socials for their UK launch.

The brand specialises in regenerative skin through meditative daily rituals. Their body and hair care range use natural resources that are backed by science, kind to nature and sold in over 800 salons across Spain.

The Approach

We work alongside UK agency partners, pioneering the brand’s direction on social media - with a focus on creating content and messaging that demands attention from UK consumers.

Secretos del Agua deploy biodynamic agricultural practises to create scientifically-proven skincare products that centre around their trademarked Biopolar Water ™. Communicating this point-of-difference in a cluttered UK category will require innovative content, authentic creator collaborations and smart paid strategies.

The Outcome

Initial response through social engagement suggests that the brand will have a strong reception in the UK.

As we roll-out the brand in the UK and Europe, we are looking forward to a strong uplift in brand recognition, recall and the all-important traffic through to checkout.