The Brief

Unmind is a workplace mental health platform that empowers workforces to live more fulfilling and balanced lives by changing the way organisations approach mental health.

In 2021, the business raised 47 million dollars of funding to help them on their mission of improving the mental health of organisations around the world.

Empowering employees' positive mental health

The Approach

Our paid campaigns - running across LinkedIn, Facebook, Google and Instagram - target senior HR and Operations professionals from high growth companies.

Since starting our relationship, we have established content and messaging that engages the target audience and used that to create a sustainable conversion funnel.

The Outcome

Our paid approach has increased the quality of leads by 40% and reduced the CPA overall by 25%. This has been achieved by optimising awareness, engagement and conversion campaigns across social channels - recruiting targeted leads and nurturing through to conversion with engaging and educational content.

System have continued to demonstrate a strong understanding of how to best utilise paid social channels to elevate our existing campaigns. We’ve learned a lot from the team and it’s felt like a very natural alignment with our culture here at Unmind.

Ross Pert, Head of Marketing