The brand
Sapphire Dust are a uniquely innovative beauty challenger, backed by science and their unique ‘skin activation’ concept.
For the first time, products employ sapphire microparticles in a patented formula to redefine luxury skincare.
The approach
We are leading the brand launch through social channels, creating content and messaging that demands the attention of high-net worth target consumers.
Then ensuring the brand is relevant in online conversations, collaborations and IRL.