Greater London Authority’s new service, London Business Hub, launched in September 2020 with a national media push lead by Sadiq Kahn. Our role was to create the social element of brand - from tone-of-voice to visual development.

We then moved on to manage a large stakeholder group along the journey of understanding what characteristics the new brand would need to display to users - to increase take-up and perceived value.

Supporting London's SME business community

System was on hand to help us along the way. Many people from my team came to me afterward saying they were really great and knew their stuff. We’ve had lots of positive feedback.

Lucienne Blakely-Droz, Senior Policy Officer

We now lead content efforts for a programme of activities. Developing campaigns to promote services that support London SMEs looking to recover in a challenging environment.