The Brand
Oaf has arrived to change the story of gluten-free bread. No longer dry, dense or disappointing - the brand is here to offer an alternative that is simple and seriously good. With OAF, there is no gluten, no drama and no compromises.
The Approach
We have taken the brand from a start-up with big plans of shaking up the category by creating a social approach that celebrates their ‘Be More Oaf’ positioning - with content and stories that stand-out in an often dry (literally) and overly-conservative category.