A new category of direct-booking personal fitness.
- Client → SweatSearch
- Services → Strategy, Content, Paid Social
SweatSearch are on a mission to bring like-minded individuals together around the common goal of self improvement, and to facilitate them on that journey.
The brand plan to revolutionise personal training by offering a convenient and on-demand booking app - enabling users to choose the time, place and price of sessions with local fitness instructors.
Our partnership with SweatSearch began by creating a launch campaign that was executed to create the content needed to drive adoption - ensuring the brand reached the target audience and received relevant attention.
We thought System would just run our social media accounts, but they take it a step further. They have taken this on as their own project, rather than just someone we hired for the job. That has instilled a lot of trust.Marcel Huisman, Director
Following the launch in Spring 2021, our focus has been to create a steady stream of short-form video content for Instagram Reels - this content supplements the brand's core offering by helping users extend their training regime from home.