The Brand
Unmind is the workplace wellbeing platform on a mission to unlock the human potential in organisations - with over 2.5 million end users. They partner with some of the most famous brands in the world - including Uber, Google, Nationwide and British Airways.
The Approach
Our paid social campaign has increased the quality of leads with senior decision-makers by 40% and reduced the CPA overall by 25%. This has been achieved by optimising awareness, engagement and conversion campaigns across social channels - recruiting targeted leads and nurturing through to conversion with engaging and educational content.
System have continued to demonstrate a strong understanding of how to best utilise paid social channels to elevate our existing campaigns. We’ve learned a lot from the team and it’s felt like a very natural alignment with our culture here at Unmind.
Ross Pert, Head of Marketing