The Brand
Co-founded by winner of BBC’s MasterChef, Thomasina Miers, Wahaca is a family of 14 restaurants that each offer a taste of Mexican sunshine through their vibrant design, creative menus and commitment to sustainability.
The Approach
To elevate the brand’s social channels we mixed educational origin stories and menu content to whet the appetite, with creator collaborations that leant into the vibrancy and colour of Mexico.