Nimble are inspired by parents' messy moments, making safe and powerful cleaning solutions that are better for the planet and the children who will grow up and inherit it.
The brand has been on an exciting journey since founder Von Sy appeared on Dragon's Den in 2019, expanding internationally as well as securing shelf space in leading high street retailers Boots, Tesco and Sainsbury’s.
Having a grown a solid footprint on social, Nimble Babies now need to drive engagement with their following - increasing length and meaning of the time consumers spend with the brand.
Our role is to ensure campaigns maximise the use of social mechanics, adapting creative assets to best employ social profiles, we well as bringing social thinking into the conversation when planning alongside the agency group.
Underlying these creative efforts are ongoing efforts to build-up a community of Nimble fans and ambassadors, with daily time spent opening-up and developing conversations with consumers and influencers - creating exposure, engagement and opportunities for collaboration.