Paid Social Activation
Our paid activation guides potential customers down the buying funnel, from first point of contact, to purchase. Mixing brand and creator content with meticulous targeting to hit the mark with audiences.
Integrating organic content, influencer collaborations and paid social is one of the most effective ways to scale your funnel. We use paid spend to boost high-performing content, so budget is maximised and creative risk is minimised.
Paid Social Approach
Platform Insight
It is essential to know where the algorithms and platforms are at, before spending your budget. We’re always up-to-speed with platform changes. This is then reflected in our strategies.
Once we have an agreed strategy, we create the campaigns, allocate budgets and set up our reporting ready for our creative.
Creative Development
Our creative approach blends high-performing organic content, as well as influencer and creator collaborations, with 'dark' content created specifically for paid social. Content is created with purchase in mind, ensuring messaging and transactional value fits what we need to say to our customers.
We learn the content that is working, and put more budget behind our best-performing ads - while continually testing fresh creative.
Reporting & Optimisation
Our paid social media marketing services are designed to make your budget go as far as possible. We’re constantly analysing the data to spot areas where we can adjust our strategy to optimise results. Our reporting outlines how each campaign, adset, creative and caption contributes to performance.
Together, based on those insights we can then agree on where we can make changes (or simply increase spend behind our winners) to maximise results.