Soda, merch mics and weird formats
Scrolls #11 has dropped to top off your week - get into the weekend with some great social media references up your sleeve from the last seven days.
This week it's all soda, merch mics and weird formats👇
SCROLL-STOPPERS
5120x1080 is this week’s weird format 📆
Introducing Stiller's soda 🥤
MiuMiu make merch from the mini mic 🎤
Lewis Capaldi pops up at Aldi 🎶
Constanza collabs with Kith 🧢
Balenciaga take flight with new collection ✈️
Gregg's are only opening a boozer 🍻
POV: BTS IS MORE THAN A SOCIAL MEDIA ADD-ON
Behind-the-scenes content used to be an afterthought. Tagged on to shoots, but the glossy shot was always the hero.
If there was BTS, it was just a few clips in Stories. Maybe a throwaway post. Something extra, never the main event.
Not anymore.
For challenger brands, BTS is now the strategy. It’s a lens on the brand. A way of saying and showing what it takes to build a business.
BTS is the story behind the story. Peeling back the curtain to show the idea is born, how products are made, how founders think, how teams work and all the challenges that crop up along the way.
And that’s what people want. Not the polished ad or neat edit. They want to see the mess, the process and the energy.
BTS gives an unfiltered view, through the eyes of the people closest to the action. That makes it authentic, exclusive and engaging.
Think of the website and media as the public face, advertising is the finished product. But on social media people want access to something unscripted, the real life of the business.
We’ve moved beyond ‘fly-on-the-wall’. BTS doesn’t observe any more, it’s involved in the action.
BTS now is active, not passive. We speak directly to camera - whether that is the founder, an art director on a shoot or the marketing team.
Done well, it’s the main event. With social telling the story of the brand and the business - one post at a time.
Polished campaigns might build recognition, but BTS builds relationships. Getting your brand noticed and keeping people coming back.
That turns a challenger brand from a consumer choice to a cause that people root for and engage with.
