Scrolls #12 tops-off the dozen - aren't we motoring nicely now?? Here's a bit of social media inspo to start your autumnal weekend. All the best. 

This week it's all showgirls, puddings and bad birthdays👇

Fans react to Simpsons v2.0 news 💛

Swifties respond to LoaSG 🧡

The worst birthday ever 📆

Eating puddings with forks?? 🍮

Met Gala comes to Britain 🇬🇧

Greetings, Spooky Season 😬

Brands clap to the beat 👏

Remember when UGC used to feel fresh? It was a differentiator a few years back.

It was real. It was unexpected. It stood out in feeds.

But not anymore.

Every brand is using UGC. Feeds are full of the same formats.
“Get ready with me.”
“Come with me to.”
Un-boxings. Reviews.

It all blends together. It’s way too easy to scroll past.

Why?

Most UGC today doesn’t actually come from everyday customers. It comes from professional UGC creators. And that changes how its received.

Creators need volume. To fill their calendars, they work with multiple brands at once. Their content looks polished, but it can’t go deep into one brand’s world. 

The result? 

Videos that feel slick but generic. Replace the logo, and it could be for anyone.

That’s not what social audiences connect with.

The real power lies with genuine customers.

'Brand fans' aren’t acting. They already live the lifestyle your brand represents. They’re not just part of the audience - they are the audience. When they post, it doesn’t feel like an ad. It feels like aspiration. A real person with a real story.

People trust people. Real voices. Real lives. Real experiences.

That’s what drives real engagement.

But here’s the challenge: you won’t find these fans in a database or UGC platform. They’re not waiting for briefs. They’re out there, living it - posting, commenting, showing up in the communities your brand wants to reach.

Finding them takes effort. It’s manual. It requires paying attention. But it’s worth it.

Because when you bring them in, you’re not just sourcing content.
You’re building the start of a true brand community.

And that’s what will make your brand stand out in a sea of copy-paste UGC.