Amassing over 25 million views (and counting) on TikTok alone, Tomato Girl has quickly become the newest summer aesthetic to trend on social media, joining the likes of Barbiecore on this year’s ‘style goals’ list.

At its heart, this look is all about capturing those dreamy retro and summer romance vibes, then wrapping them in a warm Mediterranean breeze that transports you back to a simpler time, Gen Z’s very own La Dolce Vita. 

Silk headscarves, milkmaid dresses, hoop earrings, lace trims and gathered fabrics lead the way, with simple, sunkissed-bronze skin, fake freckles and flushed cheeks following close behind. 

The makeup may seem basic and natural at a glance, but behind this effortless ‘I woke up like this’ glow hides a plenty of dewy-finish products and a skincare regime that you simply have to admire their dedication to.

When it comes to fashion, Tomato Girl steps away from the rather restricted colour palette we saw with Barbiecore and embraces a more carefree approach, featuring plenty of gingham and floral prints, terracotta blush, warm earth tones, lightweight linen, and few rules.

If you look like you’ve stepped off the page of a vintage Italian magazine and are ready to hop on a Vespa to ride along the Amalfi Coast, you’re definitely doing this one right.

Celebrities like Hailey Bieber, Amal Clooney, Kendall Jenner and even Michelle Obama have all brought out their inner Tomato Girl this summer, stepping out in lightweight, coordinated separates, soft ruffles, chic silhouettes and even a basket bag or two, showing just how far this aesthetics’ appeal is reaching at the moment.

It seems that nobody is the wrong shape, age, size or colour to join this Mediterranean Festa, so why not slip on your favourite piece in your wardrobe, pour yourself a glass of cold, Italian wine, and embrace the Tomato Girl life for an afternoon?