Winning on social media as a hospitality brand means competing with the best. Menu content might look beautiful, venues inviting and branding on-point - but to gain attention you need more.
Gaining eyeballs and footfall needs a winning strategy - alongside visuals - to help you stand-out in a cluttered, hyper-competitive space.
Our five-part guide gives you the platform on which your product, service and brand experience can shine on social media.
1. PIN YOUR VENUES ON THE MAP
Place is everything for hospitality brands. The geography of your venues is a huge factor on making a booking decision.
Content needs to make your location clear. To aid discovery and intent, social channels need to outline the proximity and convenience of each venue.
2. PUT YOUR CUSTOMER IN VENUES
On visiting your social channels, customers need to get a sense of the brand experience immediately. Through stills and video that bring them into your space physically and aesthetically.
The vibe that makes your venues unique needs to play out visually and in tone-of-voice, with content that orientates them in your brand.
3. INTRODUCE PRODUCT WITH STORIES
Social audiences and prospective customers need more than menu content, they need to hear the stories behind every hospitality decision.
Whether that is how a menu is curated, a meal is made, a room is designed or how a product is sourced. Going beyond visual aesthetic with content that tells a story.
4. BRING YOUR COMMUNITY TO LIFE
People are as much a part of a booking decision as the physical product. Sometimes they are more important.
Putting faces in your social strategies and content can elevate your brand. From team and partners to the community of customers themselves.
5. ACTIVATE IN YOUR SPACE
Hospitality venues are the stage for story-telling, those spaces need to be used to communicate an energy and atmosphere.
Create moments that give social channels the energy they need to cut-through - with events, collaborations and in-store activations that fuel social engagement.
