Brands that win spend the most time doing the things that matter. We deliver impact by setting out a coherent social strategy ensuring finite resources are spent in the right platforms, for the right purpose.
Role of Channel
Brands can't be everywhere all of the time. We prioritise the channels that attract our target audience. Awareness, engagement, entertainment? We ensure that each has a specific role and content pillars that deliver on that focus.
Our content approach builds brand messages into formats that hit the mark of each channels’ particular requirements. Marrying our knowledge of the algorithms with creative flair.
Defining how our content and social channels reach a wider audience is a key final step in our strategies, often a blend of earning awareness through influencers with a smart approach to paid social.