Social is the media, but creativity is the method. Building platform-agnostic campaign ideas is our first port of call - regardless of where the message lands.
We create social media campaigns that can be implemented across platforms, with enough flex to take advantage of each channel and the various behaviours of its users. Our thinking has to be clear and singular in terms of message and purpose, but with the ability to be agile in terms of format.
The starting point is to put in the pre-work to understand how the brand, product/service, audience and cultural insights can be be wedded together to form a strong proposition that can guide our creating thinking. From that brief, creative ideas can flow that give us the best chance of out-performing our media spend.
Ideation
We take platform-neutral briefs and find creative ideas that work 360 across all channels, prioritising concepts that can flex beyond social platforms - working in the real world and into traditional media channels.
Channel Strategy
We gauge the most effective channels to reach target audiences and achieve communications objectives. Defining the role of online and offline channels, ensuring each has a role that factors in KPIs alongside our audiences’ media consumption.
Social Execution
Our ideas are distilled into social channels, producing a toolkit of creative assets that integrate seamlessly into a campaign whole, whilst delivering on specific social media objectives.