Social is the media, but creativity is the method. Building platform-agnostic campaign ideas is our first port of call - regardless of where the message lands.
We take platform-neutral briefs and find creative ideas that work 360 across all channels, prioritising concepts that can flex beyond social platforms - working in the real world and into traditional media channels.
We gauge the most effective channels to reach target audiences and achieve communications objectives. Defining the role of online and offline channels, ensuring each has a role that factors in KPIs alongside our audiences’ media consumption.
Our ideas are distilled into social channels, producing a toolkit of creative assets that integrate seamlessly into a campaign whole, whilst delivering on specific social media objectives.