Bringing UK rum-lovers a taste of the Punjab.
- Client → Five Rivers
- Services → Content, Influencers
The Sanghera Rum Company has brought the world’s first dry white spiced rum to the UK. g Five Rivers is distinctive in bottle and taste - bringing the flavour and diversity of the Punjab to a new audience of rum-lovers.
Refined from five generations by the Sanghera family, Five Rivers brings the flavours of India to life - for a western palate.
To support the launch, we created imagery that reflects the vibrancy of the liquid and nods to the origin of the brand. Our content was shot in studio and on location in Soho, giving the social profiles an aspirational feel from day one.
To build awareness we identify, recruit and establish relationships with influencers who sit culturally close to the Five Rivers brand. Prioritising mixology and music, our collaborations help bring the brand to rum-connoisseurs and lovers of Punjabi culture.