Bringing UK rum-lovers a taste of the Punjab.
- Client → Five Rivers
- Services → Content, Influencers
- Kick-off → January 2021
We are working with the Sanghera Rum Company to bring Five Rivers to the UK. The world’s first dry white spiced rum is distinctive in bottle and taste - and brings the flavour and diversity of the Punjab to a new audience of rum-lovers.
Refined from five generations by the Sanghera, Five Rivers brings the flavours of India to life - for a western palate.
To support the launch, we created imagery that reflects the vibrancy of the liquid and nods to the origin of the brand.
To build awareness we identify, recruit and establish relationships with influencers who sit culturally close to the Five Rivers brand. Prioritising mixology and music, our collaborations help bring the brand to rum-lovers and lovers of Punjabi culture.