Helping empower positive mental health with employees.
Unmind

Helping empower positive mental health with employees.

  • Client Unmind
  • Services Paid Social, Strategy
  • Kick-off September 2020
  • unmind.com

With Unmind, our primary role is to manage strategy and implementation for lead generation campaigns for the workplace mental health platform.

Our campaigns - running across LinkedIn, Facebook and Instagram - target senior HR and Operations professionals from high growth companies.

Since starting our relationship, we have established content and messaging that engages the target audience and used that to create a sustainable conversion funnel.

Helping empower positive mental health with employees.

Our paid approach has increased the quality of leads by 40% and reduced the CPA overall by 25%. This has been achieved by optimising awareness, engagement and conversion campaigns across social channels - recruiting targeted leads and nurturing through to conversion with engaging and educational content.

System have continued to demonstrate a strong understanding of how to best utilise paid social channels to elevate our existing campaigns. We’ve learned a lot from the team and it’s felt like a very natural alignment with our culture here at Unmind.

Ross Pert, Head of Marketing