Bringing the city to scooter-lovers everywhere.
- Client → Toucan
- Services → Strategy, Influencers, Design
- Kick-off → October 2020
We teamed-up with Toucan to bring a (big) splash of colour to the black and white world of push scooters - bringing design and style to inner-city travel.
Ahead of a Christmas launch, we planned out the approach to social channels, content strategy and the brand outreach needed to get people talking.
To get word-of-mouth going for launch, we hand-picked perfect-fit influencers and outreached directly through brand channels.
Rather than fixate on follower numbers, we recruited based on audience match, interest and brand fit. Reach was important, but only if we were getting to the right audience.
From our first ten gifting collaborations, we have reached over 500,000 people - getting the brand known by the right people, in a way that is credible and authentic.