Coordinated social media just makes good sense*.
- Client → sense*
- Services → Content, Strategy, Outreach
- Kick-off → September 2020
sense* educate and support people as they strive to create better lifestyles through nutrition. Increasing performance, health and well-being through a range of products that target a set of everyday needs.
The brand developed and diversified throughout 2020, as requirements and demands of food supplement brands developed unexpectedly.
Our starting point with sense* was to bring a consistent and aspirational art direction to the brand. Design templates were created in-line with content pillars to bring expected and familiar formats to social profiles. After which, product and lifestyle content shoots gave us the assets needed to bring our social profiles to life.
The key to System are the organisational skills from the top down. They actually have what they say on the tin...a system that works.Jonathan Ebsworth, Founder
At the start of our relationship, we set targets of increasing reach and engagement by 40% - as well as increasing our social following by 60% - over a three month initial engagement. Those targets were achieved with organic activity alone.
Since October, we have been engaging health, nutrition and lifestyle influencers to trial sense* products. As a result of that activity we are averaging 5 monthly gifted collaborations with our community - resulting in earned reach that takes the sense* brand into new profiles and conversations.